ModelCo, Feel good and work smart!
"Its time to change the way you think about beauty!"
Sydney, 15 July 2008
We are more than proud to welcome ModelCo as our new Mavim Rules 2008 client!
ModelCo is a cult beauty brand based in Sydney, Australia and is the
creation of former model agent Shelley Barrett ModelCo creates premium
beauty products for high demand consumers that are quick-fix,
multi-purpose and unique. The formulations, applications &
packaging are revolutionary and of a premium quality. Each product
cleverly combines cutting-edge creativity and technical innovation.
Within just five short years of launching and a 350% turnover growth, ModelCo, has enjoyed spectacular global success with the brand now sold in 5 continents, 27 countries and over 1000 stores and niche beauty apothecaries, including Colette and Le Printemps in Paris; Villa-Moda in Dubai; and beauty mecca Space NK in the UK. In the US ModelCo is stocked at Sephora and is the first Australian beauty brand to launch into New York's finest boutique department store Henri Bendel, BLISS Spas and Victoria’s Secret.
In Australia, ModelCo recently entered into an exclusive distribution partnership with in David Jones, the country’s leading prestige department store. This partnership will allow ModelCo to take the brand to the next stage and provide our consumers with a true ModelCo brand experience. The rollout in all 34 stores, consist of state-of-the-art concept installations staffed by trained consultants and will provide a wide variety of quick-fix beauty treatments.
See for more information www.modelco.com.au
