Master your business
Let’s assume you want to start a new business or look at your current business. After your company has formulated a mission (what your company stands for now), a vision (what and where your company wants to be in the future) and a strategy (how your company will go from mission to vision) the work can commence. After you’ve done your homework (mission, vision, strategy) you will find that you want as a RESULT a commercial, profitable enterprise that works without you. The following 6 practical steps you need to follow are from www.actioncoach.com
Step 6 - RESULTS
The final result should be a true business: a COMMERCIAL, PROFITABLE enterprise that works without you!
Step 5 - SYNERGY
This is where you bring your team and systems together to produce maximum RESULTS from your business without you needing to be there at all...
Step 4 - TEAM
Next step is to get your “staff” working as a TEAM through the implementation of various People and Education strategies, so you can rely on them strongly when you’re not there. TEAM = Together Everybody Achieves More
Step 3 - LEVERAGE
This is about making further improvements through systems and technology, so you can ‘do more with less’ as well as work further toward a business that runs just as well with or without you
Step 2 - NICHE
This is all about Sales and Marketing. Look at developing a really strong Unique Selling Proposition (USP) (old sell) or Unique Buying Reasons (new sell) and a powerful Guarantee. Work on generating more leads for your business, convert more enquiries into sales, get your clients to come back more often and spend more $$ with you when they come back.
Step 1 - MASTERY
The first step is all about mastering the basics of your business by putting in some solid foundations to build upon. Implement some Key Performance Indicators (KPI’s) both for financials and marketing so we can ‘keep score’ in the game of business. Work more effectively and efficient and better manage your time. Improve basic processes to ensure that everything keeps running smoothly.
Source: www.actioncoach.com
So in short: to get to Step 6 - RESULT we need to start with Step 1 - MASTERY. I tell you nothing new when I say: It is all about mastering the basic processes. You need to describe exactly who does what, where, when, why and with what. After you have done that you will need to communicate the processes to your staff. Your staff will follow the “business rules” and give you feedback about them. This feedback loop will bring your company in a continuous state of improvement.
How to do this? That is exactly why they hired you. You are the Master of your Business Rules. Right?
Text by Claudio Lasschuijt, MD at Mavim Australia
